Project head: TheBusride Design Studio
Channel [V] decided to create their own new studio in a derelict warehouse in Saki Naka (an industrial suburb of Bombay). We were asked to re-design the entire building so as to reflect their eccentric brand identity. Since budgets were tight and the building enormous, we decided to draw out simple plans and instead upgrade material finishes and surface treatments going with large murals both inside and outside. Since the empty studio spaces required elaborate sets for even small shoots, every space in the facility (like the make-up rooms, toilets, outdoor areas) was designed to double-up as a shooting or backdrop location. As a result, most of the spaces were themed with special narratives about everything in them. We also created a number of outdoor venues like the amphitheatre and terrace sit-outs in addition to a complete over-haul of the interior space.